Shannon Benson-Elephant WildAid1.jpg

WildAid, an international anti-poaching organization, tasked us with creating the #JointheHerd campaign. 

External Services:

  • Campaign Concept
  • Campaign Execution, including Stakeholder and Vendor Management 


  • Built a Cannes award-winning campaign
  • Increased traffic to WildAid site and social channels by 250%
  • Participation from Jane Goodall, Lupita Nyong’o, Sophia Bush, Ian Somerhalder, The Walking Dead cast, & more
  • Garnered over 300,000 user generated images & pledges to stop the ivory trade