WildAid, an international anti-poaching organization, tasked us with creating the #JointheHerd campaign.
- Campaign Concept
- Campaign Execution, including Stakeholder and Vendor Management
- Built a Cannes award-winning campaign
- Increased traffic to WildAid site and social channels by 250%
- Participation from Jane Goodall, Lupita Nyong’o, Sophia Bush, Ian Somerhalder, The Walking Dead cast, & more
- Garnered over 300,000 user generated images & pledges to stop the ivory trade