Forever 21


Forever 21, a respected clothing and lifestyle brand, tasked with building a comprehensive music discovery platform for their modern audience. Enter #F21XMUSIC.

Internal Services:

  • Defined audience listening habits
  • Ideation of platform strategy, talent partnerships, and deployment

External Services:

  • #F21XMUSIC ideation
  • Flagship in-store pop-up performance by Warner Bros. Records artist, LIGHTS
  • Social media strategy and content creation


  • Over 100 artist and label partnerships to-date
  • Number 1 most engaged brand profile throughout Coachella 2016
  • Reintroduced vinyl and artist merchandise sales into key markets
  • Custom music playlists