Forever 21

 
lights-001.jpg

Forever 21, a respected clothing and lifestyle brand, tasked Partner.ly with building a comprehensive music discovery platform for their modern audience. Enter #F21XMUSIC.

Internal Services:

  • Defined audience listening habits
  • Ideation of platform strategy, talent partnerships, and deployment

External Services:

  • #F21XMUSIC ideation
  • Flagship in-store pop-up performance by Warner Bros. Records artist, LIGHTS
  • Social media strategy and content creation

Outcome.

  • Over 100 artist and label partnerships to-date
  • Number 1 most engaged brand profile throughout Coachella 2016
  • Reintroduced vinyl and artist merchandise sales into key markets
  • Custom music playlists