Chariot, an emerging rideshare service owned by Ford Motor Company, tasked with marketing their brand to a new audience during SXSW.

Internal Services:

  • Defined audience listening habits
  • Talent partnerships, content, and execution

External Services:

  • Influencer partnerships
  • Event production and talent booking
  • Social media strategy
  • Digital marketing material


  • Shattered records for highest app downloads in one day
  • Leveraged brand traction to lower cost of artist partnerships over 75%
  • Music influencer partnerships with Rocnation and Atlantic Records
  • Promoted a capacity music event
  • Custom music playlisting