Biossance tasked us with creating a viral campaign to promote the 2,000 harmful ingredients banned from their products to protect their consumers and the health of our planet.
- Brand Acupuncture Workshop to align internal needs and direction
- Internal Strategy Sessions to conceive of & optimize a digital campaign
- Curated and executed the #2000Reasons campaign
- Secured participation from 2,000 micro-influencers
- Strategized content, PR, and brand partner strategies
- Secured participation from 2,000 microinfluencers
- Achieved 2.4 million impressions