Biossance

 
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Biossance tasked us with creating a viral campaign to promote the 2,000 harmful ingredients banned from their products to protect their consumers and the health of our planet. 

Internal Services:

  • Brand Acupuncture Workshop to align internal needs and direction
  • Internal Strategy Sessions to conceive of & optimize a digital campaign

External Services:

  • Curated and executed the #2000Reasons campaign
  • Secured participation from 2,000 micro-influencers
  • Strategized content, PR, and brand partner strategies 

Outcome.

  • Secured participation from 2,000 microinfluencers
  • Achieved 2.4 million impressions